Our Programs

Whenever companies and people with different cultural backgrounds or national identities collaborate, problems involving interpersonal communication and incompatibility are bound to arise. These problems involve more than just language differences and can affect areas such as:

• o Communications
• o Corporate culture
• o Corporate identity
• o Corporate ethics
• o Management
• o Personnel management
• o Organization

Usually, people are not aware of these cultural differences. A good example is what happens when two foreign companies merge or when there is a hostile takeover.

In order to be successful in a new marketplace one must learn its strategies, which are often very different from what works at home. For instance, in negotiations, certain differences in style such as directness or indirectness are often misattributed to individual personalities, rather than understood as culturally based. This can produce misunderstandings that break the lines of personal communication.

In addition, managers must also consider the company's corporate image, the role of outside partners in cooperative ventures, and the identity of target groups.

Yeeha Training focuses on the following to solve intercultural integration problems:

• o Perceptions of Korean culture from a Western point of view
• o Different sets of etiquette and protocol, values and traditions
• o Mind-sets: different behavior and thinking patterns
• o Forms and styles of communication, including speaking, presenting and negotiating in a Western style
• o Differences in personnel management, including the topics of delegation, motivation and promotion
• o Verbal and non-verbal communication and behavior
• o Organizational structures, hierarchies and information channels
• o Decision making, consensus decision-making
• o Special topics

Our trainers help you conduct business successfully in the global marketplace. Our courses offer the tools to effectively negotiate, sell, and communicate.