Branding Seminar

Has the power of your global brand diminished due to regional differences and confusion? Are your product messages and product positioning in conflict? Are you late to market in top countries because local brand content is unavailable? Does quality of your company's brand content vary dramatically around the world?

In other words, have you lost control of your global brand? With the growth of global brands and the escalation in content volume, companies are under increasing pressure to maintain consistent brands and messages in a global environment. This seminar brings together three leaders in brand globalization to present insights on the evolution of global branding, and new, integrated approaches to managing global brand content.

Objectives:

At the end of the seminar participants will learn hot to:

o Put the "global" back into brand content to build greater multinational presence

o Avoid conflicting multilingual branding and messaging

o Use innovative technology to achieve global brand consistency

o Reduce the redundancy and overlap of brand information across multiple websites

o Improve brand cost control and the efficiency of global oversight

o Launch new products simultaneously around the world in local languages

o Learn best practices that are helping thousands of organizations with their global brands

Details:

* Branding Seminars are 2 hours in length

* Number of participants is unlimited

* All seminars conducted in English by foreign business experts